{"id":11,"date":"2025-10-23T02:02:02","date_gmt":"2025-10-23T00:02:02","guid":{"rendered":"https:\/\/manuela-hennig.de\/?page_id=11"},"modified":"2026-07-13T03:47:10","modified_gmt":"2026-07-13T01:47:10","slug":"start","status":"publish","type":"page","link":"https:\/\/manuela-hennig.de\/en\/","title":{"rendered":"Regenerative Contentstrategie"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Keinen Bock mehr auf Social Media Content f\u00fcr die Tonne? Dann Content Permakultur!<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The content game will have reached its peak in 2025. It has become a rat race, accelerated beyond belief by GenAI. You produce content or have it produced, but you don't stand a chance against the output of AI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only texts, but also images and videos are produced in incredible quantities and pushed by bots and fake profiles in exchange for cash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you wonder what's wrong with you?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-rounded wp-duotone-unset-1\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7-700x700.png\" alt=\"\" class=\"wp-image-490\" srcset=\"https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7-700x700.png 700w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7-300x300.png 300w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7-150x150.png 150w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7-768x768.png 768w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7-12x12.png 12w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/07\/7.png 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Is your content perhaps too boring? Do you need to do more? How on earth can you crack the algorithms?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoiler: Not at all. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system is broken. The much-heralded \u201cdeath of the internet\u201d \u2013 here it is. In permaculture, we would diagnose this soil as completely depleted. And this is where we plant our creative ideas... There must be another way. That's what my site is about.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=DM+Sans:wght@300;400;500&display=swap');\n\n  .angebot-block {\n    --soil: #2B2A28;\n    --gold: #5FA8AE;\n    --fern: #B8E0E3;\n    --cream: #F7F3EC;\n    background: var(--soil);\n    color: var(--cream);\n    font-family: 'DM Sans', sans-serif;\n    font-weight: 300;\n    line-height: 1.75;\n    padding: 72px 40px;\n    text-align: center;\n  }\n\n  .angebot-inner {\n    max-width: 700px;\n    margin: 0 auto;\n  }\n\n  .angebot-block .eyebrow {\n    font-size: 11px;\n    font-weight: 500;\n    letter-spacing: 0.25em;\n    text-transform: uppercase;\n    color: var(--gold);\n    margin-bottom: 22px;\n  }\n\n  .angebot-block h2 {\n    font-family: 'Playfair Display', serif;\n    font-weight: 700;\n    font-size: clamp(1.7rem, 4vw, 2.4rem);\n    color: var(--cream);\n    line-height: 1.25;\n    margin-bottom: 28px;\n  }\n\n  .angebot-block h2 em {\n    font-style: italic;\n    color: var(--fern);\n  }\n\n  .angebot-block p {\n    font-size: 1.05rem;\n    color: rgba(247,243,236,0.82);\n    margin-bottom: 20px;\n  }\n\n  .angebot-block .preis-zeile {\n    margin-top: 36px;\n    margin-bottom: 8px;\n    font-family: 'Playfair Display', serif;\n    font-style: italic;\n    font-size: 1.3rem;\n    color: var(--fern);\n  }\n\n  .angebot-block .hd-hinweis {\n    font-size: 0.9rem;\n    color: rgba(247,243,236,0.6);\n    margin-bottom: 36px;\n  }\n\n  .angebot-block .btn {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    background: var(--gold);\n    color: var(--cream);\n    padding: 14px 36px;\n    font-family: 'DM Sans', sans-serif;\n    font-weight: 500;\n    font-size: 0.9rem;\n    letter-spacing: 0.05em;\n    text-decoration: none;\n    border-radius: 2px;\n    transition: background 0.2s, color 0.2s;\n  }\n\n  .angebot-block .btn:hover {\n    background: var(--fern);\n    color: var(--soil);\n  }\n\n  @media (max-width: 600px) {\n    .angebot-block { padding: 56px 24px; }\n  }\n<\/style>\n\n<section class=\"angebot-block\">\n  <div class=\"angebot-inner\">\n    <p class=\"eyebrow\">Immertreu\u00ae \u00b7 Was ich anbiete<\/p>\n    <h2>Ein Content-St\u00fcck, das <em>weiterlebt<\/em> \u2013 statt zehn, die verpuffen<\/h2>\n\n    <p>Du bekommst kein Sammelsurium aus Social-Media-Posts, das nach zwei Tagen wieder verschwunden ist. Stattdessen arbeiten wir mit einem Kernst\u00fcck \u2013 zum Beispiel einem Blogartikel oder einem Video \u2013 und leiten daraus Reels, Karussells und weitere Formate ab. So entsteht aus einer Idee mehrfacher Nutzen, statt st\u00e4ndig bei null anzufangen.<\/p>\n\n    <p>Das Ziel ist dabei nie nur die n\u00e4chste Story oder der n\u00e4chste Post. Alles flie\u00dft zur\u00fcck auf das, was dir wirklich geh\u00f6rt: deine Website, dein Newsletter, deine Sichtbarkeit bei Google. Suchmaschinenoptimierung ist dabei von Anfang an mit dabei, kein separates Extra.<\/p>\n\n    <p>Ich arbeite als Generalistin \u2013 von der Idee \u00fcber die Umsetzung bis zur Verbreitung \u2013 und passe mich deinem Tempo an, nicht umgekehrt.<\/p>\n\n    <p class=\"preis-zeile\">Pakete ab 300 \u20ac \/ Monat<\/p>\n    <p class=\"hd-hinweis\">Human Design flie\u00dft auf Wunsch als Perspektive mit ein \u2013 ganz optional, kein Muss.<\/p>\n\n    <a href=\"https:\/\/wa.me\/491634208116\" target=\"_blank\" class=\"btn\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"><\/path><\/svg>\n      Lass uns sprechen \u2192\n    <\/a>\n  <\/div>\n<\/section>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Applying the concept of permaculture to content: an inspiring perspective.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Let's build something that will still be useful tomorrow: a regenerative content strategy!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hello, this isn't about gardening! It's about getting out of the content hustle and using your own resources efficiently! It takes me an hour to make a one-minute video. Then I plant it in Meta, where it blooms briefly before being swept away by the flood of content. That's not sustainable! And it doesn't go deep. It has no roots, because that's not what the soil is meant for<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media platforms have built their own gardens. And they don't want anyone to stop and smell my flowers. They want people to glide from one plant to the next, but always stay in their garden! Investing too much energy there ultimately wears us out. You can feel it. You're tired. You've been promised over and over again that it will get easier, but that hasn't been the case. We look at the whole garden, not just parts of it. We apply an ingenious system to our content marketing and focus on sustainability, genuine human authority, and control. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From now on, we will consider the entire garden, not just individual aspects. We will apply an ingenious system to our content marketing and focus on sustainability, genuine human authority, and control.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/manuela-hennig.de\/en\/12-prinzipien\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5.png\" alt=\"\" class=\"wp-image-344\" style=\"width:500px\" srcset=\"https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5.png 1024w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5-300x300.png 300w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5-700x700.png 700w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5-150x150.png 150w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5-768x768.png 768w, https:\/\/manuela-hennig.de\/wp-content\/uploads\/2026\/02\/manuela-immertreu-manifest-5-12x12.png 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:48px;line-height:1.1\">Blog<\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/manuela-hennig.de\/en\/musst-du-skalieren\/\">Do you have to scale?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">You need to scale up! Once you\u2019ve got your business on solid footing, that\u2019s the next logical step. Are you still wasting revenue on one-on-one deals? Your competition is making ten times what you are. 10k is just a fucking hobby\u2014100k should be your goal. How do you get there? Well: Scale up! Set\u2026<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/manuela-hennig.de\/en\/warum-sollten-menschen-sich-an-ein-kaputtes-system-anpassen\/\">Why should humans adapt to a broken system?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">We keep framing it as a human problem. Our Stone Age brains. Our mismatched instincts. Our inability to cope with the always-on world.\n\nBut let me ask the uncomfortable question: what if the system is the misfit?\n\nEvery burnout, every attention disorder, every epidemic of loneliness \u2013 we pathologize the human response instead of questioning what produces it. We build tools to help people function better inside a machine that was never built...<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/manuela-hennig.de\/en\/limitation-ist-ein-treibstoff-content-permakultur\/\">Limitation is fuel.<\/a><div class=\"wp-block-latest-posts__post-excerpt\">From a permaculture perspective, everything is a resource. When I first heard that, I immediately thought of money, of course. Of a lack of money. The next sentence was: Having little money is a resource. I thought: Excuse me? How can that be a resource? If you have little money, you use your imagination. You build something out of it\u2026<\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/manuela-hennig.de\/en\/befreie-deinen-content-vom-algorithmus\/\">Free your content from the algorithm \u2013 make it your garden instead<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The problem: If you rely on algorithms, you can lose everything overnight. The inspiration: Build your own channels to talk to your customers. Don't throw your resources into a system you can't control. Create your own content garden. This impulse is for everyone who manages their own content \u2013 \u200b\u200bwhether\u2026<\/div><\/li>\n<\/ul>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Kontaktiere mich gern auch \u00fcber <a href=\"https:\/\/www.linkedin.com\/in\/manuela-hennig\/\">LinkedIn<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Keinen Bock mehr auf Social Media Content f\u00fcr die Tonne? Dann Content Permakultur! Das Content Game hat in 2025 seinen Peak erreicht. Es ist ein rat race geworden, das durch GenAI unfassbar beschleunigt wird. Du produzierst Content oder l\u00e4sst ihn produzieren, aber du hast keine Chance gegen den Output von KI. Nicht nur Texte, auch&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"normal","_kad_post_sidebar_id":"","_kad_post_content_style":"boxed","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regenerative Contentstrategie - Manuela Hennig | Immertreu\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manuela-hennig.de\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regenerative Contentstrategie - Manuela Hennig | Immertreu\u00ae\" \/>\n<meta property=\"og:description\" content=\"Keinen Bock mehr auf Social Media Content f\u00fcr die Tonne? 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Dann Content Permakultur! Das Content Game hat in 2025 seinen Peak erreicht. Es ist ein rat race geworden, das durch GenAI unfassbar beschleunigt wird. Du produzierst Content oder l\u00e4sst ihn produzieren, aber du hast keine Chance gegen den Output von KI. 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