From a permaculture perspective, everything is a resource. Of course, when I heard that first, I immediately thought of money. Not having enough money.
The next sentence was: Having little money is a resource.
What, how can that be a resource?
When you have little money, you use your imagination. You build something from what you have. You find new solutions, creative solutions. You build a flower bed from an old fence, you compost your green waste and make a Benjes hedge. You make it easy on yourself and mulch your flower beds instead of weeding. Holy cow, and all those plants living together, nurturing each other.
Yes, limitation is a resource. My smallest balcony was the greenest place I ever created, and even though I had a whole shop full of fabrics, I was desperate to learn how to sew a sock animal from a single sock. (see the pic)
We have more marketing opportunities than ever before. And they're eating us alive. You can't use all channels, formats or tools, and the wheel is spinning faster and faster.
So what if limitation is exactly what you need?
What if you chose one channel, one format, one voice, and went deep instead of wide? Like a plant with strong roots rather than sprawling runners that never anchor anywhere.
In permaculture, we talk about stacking functions: one element, many purposes. A hedge that shelters, feeds, and builds soil at the same time. What if your content could do the same? One piece of content, thoughtfully grown, composted into many forms – not because a marketing guru told you to repurpose everything, but because you understood the whole ecosystem first.
And here's where Human Design comes in. Your energy is not infinite. You were not designed to be everywhere at once. Whether you're a Generator waiting to respond, a Projector needing the invitation, or a Manifestor here to initiate and then rest – your design is telling you something about how your creative energy actually flows. Fighting that is like planting sun-lovers in the shade and wondering why they're dying. Permaculture is about working with nature, not against it. Observing before acting, building fertility over time, leaving some things fallow so that others can flourish. Yes, this is not for the big players, who cannot play the sustainability game. But I – and perhaps you too – need systems that nourish us and do not burn us out.
And because it's FUN to ride on the limiting edge, to wind your way through the rocks like a snake and create something beautiful – from almost nothing. 🫶
Limitation is ultimately nothing more than a matter of perspective. And sometimes it even brings us back the focus we need for growth. Instead of getting lost in endless channels: own your media. Cultivate your own soil and make a garden out of your content. A sustainable one that you can draw on for years to come.
You want out of the hamster wheel but don't know where to start? I'll send you 12 messages – one for each permaculture principle, translated into your content practice. No course, no hustle, no overwhelm. Just one principle at a time, until it clicks.
Ich bin Ghostwriter, Content-Stratege und Schreibcoach – und ich arbeite mit nachhaltigen Gründern und kleinen Marken zusammen, die etwas Echtes zu sagen haben, aber nicht genug Zeit, Energie oder Struktur, um dies konsequent zu tun.
Mein Ansatz heißt Content Permaculture: Wir erstellen Inhalte, die mit der Zeit wachsen, basierend auf SEO, Owned Media und deiner authentischen Stimme. Keine Abhängigkeit von Agenturen. Kein Content-Hamsterrad. Keine Texte, die klingen wie alle anderen. Klingt gut? Dann lass uns sprechen.
