Keinen Bock mehr auf Social Media Content für die Tonne? Dann Content Permakultur!

The content game will have reached its peak in 2025. It has become a rat race, accelerated beyond belief by GenAI. You produce content or have it produced, but you don't stand a chance against the output of AI.

Not only texts, but also images and videos are produced in incredible quantities and pushed by bots and fake profiles in exchange for cash.

And you wonder what's wrong with you?

Is your content perhaps too boring? Do you need to do more? How on earth can you crack the algorithms?

Spoiler: Not at all.

The system is broken. The much-heralded “death of the internet” – here it is. In permaculture, we would diagnose this soil as completely depleted. And this is where we plant our creative ideas... There must be another way. That's what my site is about.

Applying the concept of permaculture to content: an inspiring perspective.

Let's build something that will still be useful tomorrow: a regenerative content strategy!

Hello, this isn't about gardening! It's about getting out of the content hustle and using your own resources efficiently! It takes me an hour to make a one-minute video. Then I plant it in Meta, where it blooms briefly before being swept away by the flood of content. That's not sustainable! And it doesn't go deep. It has no roots, because that's not what the soil is meant for

Social media platforms have built their own gardens. And they don't want anyone to stop and smell my flowers. They want people to glide from one plant to the next, but always stay in their garden! Investing too much energy there ultimately wears us out. You can feel it. You're tired. You've been promised over and over again that it will get easier, but that hasn't been the case. We look at the whole garden, not just parts of it. We apply an ingenious system to our content marketing and focus on sustainability, genuine human authority, and control.

From now on, we will consider the entire garden, not just individual aspects. We will apply an ingenious system to our content marketing and focus on sustainability, genuine human authority, and control.

Blog

• Do you have to scale?
  You need to scale up! Once you’ve got your business on solid footing, that’s the next logical step. Are you still wasting revenue on one-on-one deals? Your competition is making ten times what you are. 10k is just a fucking hobby—100k should be your goal. How do you get there? Well: Scale up! Set…
• Why should humans adapt to a broken system?
  We keep framing it as a human problem. Our Stone Age brains. Our mismatched instincts. Our inability to cope with the always-on world. But let me ask the uncomfortable question: what if the system is the misfit? Every burnout, every attention disorder, every epidemic of loneliness – we pathologize the human response instead of questioning what produces it. We build tools to help people function better inside a machine that was never built...
• Limitation is fuel.
  From a permaculture perspective, everything is a resource. When I first heard that, I immediately thought of money, of course. Of a lack of money. The next sentence was: Having little money is a resource. I thought: Excuse me? How can that be a resource? If you have little money, you use your imagination. You build something out of it…
• Free your content from the algorithm – make it your garden instead
  The problem: If you rely on algorithms, you can lose everything overnight. The inspiration: Build your own channels to talk to your customers. Don't throw your resources into a system you can't control. Create your own content garden. This impulse is for everyone who manages their own content – ​​whether…

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