MAKE IT A CONTENT GARDEN – Permakultur for your marketing
Social Media Exit Strategy for freelancers, small businesses and everyone creating content in-house.
Permaculture is a design system that uses natural cycles to create sustainable, self-regenerating habitats (or business models) that yield maximum returns with minimal effort.
Are you fed up with social media content that's only viewed for 5 minutes?
The content game will have reached its peak in 2025. It has become a rat race, accelerated beyond belief by GenAI. You produce content or have it produced, but you don't stand a chance against the output of AI.
Not only texts, but also images and videos are produced in incredible quantities and pushed by bots and fake profiles in exchange for cash.
And you wonder what's wrong with you?
Is your content perhaps too boring? Do you need to do more? How on earth can you crack the algorithms?
Spoiler: Not at all.
The system is broken. The much-heralded “death of the internet” – here it is. In permaculture, we would diagnose this soil as completely depleted. And this is where we plant our creative ideas... There must be another way. That's what my site is about.
Applying the concept of permaculture to content: an inspiring perspective.
Let's build something that will still be useful tomorrow: a regenerative content strategy!
Hello, this isn't about gardening! It's about getting out of the content hustle and using your own resources efficiently! It takes me an hour to make a one-minute video. Then I plant it in Meta, where it blooms briefly before being swept away by the flood of content. That's not sustainable! And it doesn't go deep. It has no roots, because that's not what the soil is meant for
Social media platforms have built their own gardens. And they don't want anyone to stop and smell my flowers. They want people to glide from one plant to the next, but always stay in their garden! Investing too much energy there ultimately wears us out. You can feel it. You're tired. You've been promised over and over again that it will get easier, but that hasn't been the case. We look at the whole garden, not just parts of it. We apply an ingenious system to our content marketing and focus on sustainability, genuine human authority, and control.
From now on, we will consider the entire garden, not just individual aspects. We will apply an ingenious system to our content marketing and focus on sustainability, genuine human authority, and control.
Let's blossom!
I listen. I read comments. I observe resonance instead of reach.
Content arises from genuine need—not from trends. This saves energy and is more precise.
I am building up substance: email list, archive, my own platform.
Independence from algorithms and long-term impact instead of daily pressure.
Inquiries. Sales. Discussions. Growth.
Visibility makes economic sense – not just noise.
Figures and feedback are indications, not judgments.
I am creating a system that is capable of learning—instead of constantly questioning myself.
No purchased trends can replace that.
Content remains authentic and free of exhaustion.
I think in terms of reuse, further development, and evergreen formats.
Less effort. More impact per idea.
First the ecosystem, then the post.
Work with clarity instead of constantly improvising.
No isolated content activism.
Communication feels coherent. Resources are used sustainably.
Continuity beats hype.
Trust is built – and you stay healthy.
Text, audio, long form, short impulses—everything has its place.
You can reach different people without compromising yourself.
Niches, transitions, interfaces between topics.
This is where real differentiation—and real authority—arises.
Principles remain.
You remain able to act, regardless of what platforms do.
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